The makers of Avengers: Endgame have decided to go for a unique promotional strategy. Though it's not been done for the first time but it shows their confidence in the film. They have shown ten minutes of the film to a selected audience ahead of its press screening.
Those who watched the film took to social media to talk about the film.
Here are some of the reactions:
Just saw about 10 minutes of #avengersendgame at @DisneyStudios. The first 5 minutes was what appeared to be the beginning of the movie and the second 5 minutes was what I had previously seen at #CinemaCon. Not allowed to say anything specific but if I had to grade the footage A+ pic.twitter.com/tgSYMU1kKy— Steven Weintraub (@colliderfrosty) April 6, 2019
We saw about 6-7 minute of Avengers Endgame. One part was the CinemaCon footage, another wasn’t, both left my dying to see more and with a million more questions. Some of which I can ask this weekend.— Germain Lussier (@GermainLussier) April 6, 2019
I saw some #AvengersEndgame footage tonight. I’d rather let you see it for yourself than describe it in detail. It was simultaneously tragic and sweet. I’m beyond impressed and I’ve got even more questions now than I had going in. Can’t wait to see the rest! pic.twitter.com/aOQRBfZLBO— Sean Gerber (@MrSeanGerber) April 6, 2019
Earlier, Joe Russo, one of the two directors of the film, came to India and talked about his creative process. "I think the Indian film industry, outside of Hollywood, is the most vibrant filmmaking market in the world, and a culture which values storytelling," Joe told IANS in an interview.
"As we are becoming a part of the global community, there are lots of stories to tell here and there haven't been a lot of stories told (from) here in Hollywood," he added.
"We see an amazing culture with rich tradition, storytelling and compelling stories to tell here... Especially because the audience is very savvy. They understand stories on a very profound level," the filmmaker said in the group interview.
He also said, "We like to deconstruct things... That's our general disposition and it was interesting (to join the Marvel Cinematic Universe) because we came in at a point where we could start deconstructing the Marvel universe. We deconstructed the Captain America movie. We went a complete different direction from the first film with Captain America: The Winter Soldier. Then we deconstructed Captain America: Civil War by tearing them apart and then we deconstructed the whole universe by killing half of the superheroes in Avengers: Infinity War."
"Our disposition lined up with a journey which was happening at that time and we are able to take our thematics which are important to us and infuse them in four movies. And you will see that with Avengers: Endgame that they are all connected."
Avengers: Endgame is culmination of over 20 Marvel movies, and wraps up 10 years of storytelling. It is slated to release in India on April 26 in English, Hindi, Tamil and Telugu.
(With inputs from IANS)
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