Mumbai: The 15th Anniversary celebratory season of Lakme Fashion Week concluded with some impressive shows, inspiring fashion trends and upsurge in business of fashion. This season saw a perfect blend of upcoming and emerging talent along with Lakme Fashion Week veterans who returned to celebrate this special edition with elaborate off-site shows.
The designer lineup was one of the strongest any Indian fashion week has seen with the likes of Sabyasachi, Manish Malhotra, Anamika Khanna, Tarun Tahiliani, Wendell Rodricks, Suneet Verma and Raghavendra Rathore all showcasing in one power packed season. To complement the celebrations were 15000 visitors along with 163 buyers, 43 international and 120 national buyers, who contributed to the business growth. Increased presence from tier II markets was also observed this season. Overall, Lakme Fashion Week Summer Resort 2015 garnered stupendous response from media and all stakeholders involved.
This season, to celebrate the 15 year milestone, Lakme Fashion Week revisited and highlighted its rich history of fashion through several interesting initiatives. This season saw pre-event, first of a kind multi-city fashion tour wherein each city got a sneak peek of the upcoming Lakme Fashion Week. India's first Instagram show by Masaba, felicitation of renowned designers for their work in Indian Textile, Sabyasachi's high-tech multi laser opening show and the Blue Runway show by Manish Malhotra which launched WEvolve, the global campaign against gender-based violence were the other highlights that amplified buzz across the nation.
With 83 participating designers and 15 sponsors, Lakme Fashion Week continued to broaden its stakeholder base by augmenting physical participation accompanied by a robust digital outreach program which included working with giants like Google, YouTube, Facebook, Instagram and Twitter to develop interesting content strategies, and initiatives on-ground. Keeping up with the commitment to digital, this season saw the return of recently launched Lakme Fashion Week Apartment - exclusive address for digital influencers, use of drone camera, Instagram booth, live streaming of shows on Lakme Fashion Week's YouTube channel, led screen display that showcased analytics from its social media channels in real time, among other activations.
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