Can You See Who Watched Your Instagram Reels?

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posted on 1 year ago — updated on 1 second ago

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Do you ever wonder who watches your Instagram Reels? Unlike Instagram Stories, which let you see who has watched your content, there's no way to see who has viewed your Reel. Fortunately, if you have a Business or Creator account, you can use Insights for Reels to see how many users you've reached and how many shares, likes, and saves your video got. If you have a Personal account, you can see how many views your Reels get. This wikiHow article teaches you how to use Reel Insights on Instagram using the mobile app on Android, iPhone, and iPad.[1]
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Things You Should Know

Though you can't see who watched your Reel, you can see who liked and commented on it.
To see view likes and comments on Reels, tap the heart to see likes, and the chat bubble to see comments.
Use Reels Insights to see stats like shares, reach, and engagement.^{[2]
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Can I see who watched my Reel?

The short answer is no. What you can do instead is guess who saw your video by looking at the Reel's comments and likes. To see how many people watched and interacted your Reel, find your Reel and tap the number under the heart icon on the right side of your screen. Here you'll see how many times the reel was viewed, how many likes it received, and a list of comments.

Using Instagram Reel Insights

Tap your profile picture. It's in the bottom right corner of the screen. You'll need a Business or Creator account to use Insights. If you have a personal account, you can switch to a Professional account. To switch your account type, tap the three-line menu icon, and tap Settings > Account > Switch to Professional/Creator Account. If you decide you don't want to keep using a Business or Creator account, you can always switch back to Personal.

Tap the Reel tab on your profile. It looks like a director's clapboard with a play icon in the middle and will display all your reels.

Tap the Reel you want to see Insights for. The video will begin playing in a new window.

Tap ⋮. This three-dot menu icon is at the bottom of your video and will prompt a menu to open.

Tap View Insights. You'll be able to see how many accounts you've reached, how many accounts you've engaged, and other stats, such as that video's likes, comments, and shares.