Bengaluru: Netflix launched operations in India on Wednesday, with plans starting at Rs 500 rupees per month, as the US-based video streaming company pushes ahead with its global expansion plans.
The move confirmed months of speculation on the launch of the service in the second-most populous country in the world.
The company will also offer two other plans priced at Rs 650 and Rs 800 rupees, it announced on its website.
The company's shares were up 5.5 per cent at $113.60 in early afternoon trading.
Netflix is aggressively moving into new markets and aims to reach 200 countries by the end of 2016, as slowing domestic growth puts pressure on the company.
Users can access Netflix through an app on a smart TV, a videogame console, a streaming player, a smartphone or a tablet.
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