Motorola launches its first ever Moto Shop: Look inside

New Delhi: Motorola has just launched its first brick-and-mortar boutique to help customers experience its latest products first-hand.

Located in Motorola’s hometown Chicago, the Moto Shop will not be outlining technical specs of the phones on display but instead offer customers an interactive environment with dedicated areas to experience them.

The outlet offers a real-time Moto Maker to help you get a hands-on with genuine leathers, real words, and the braod-ranging colour palette to build a custom Moto X Pure Edition.

There is also a Moto 360 section inside the Moto Shop that offers personalised smartwatch designing and shopping. The Moto Maker customisation options for the smartwatch are on display in this section.

The Moto Shop further includes a Moto Shoot set with the Moto X Pure Edition that features a 21 megapixel camera where one could get photographed with the device.

A special Drop Zone has been installed the shop to test the latest Moto Droid Turbo 2 for its shatterproof display. One could drop the device onto slabs of concrete, ceramic, and tile.

The store opens to the public on November 7 while a separate opening celebration will be conducted on November 14. The Moto Shop is located at 108 N. State St. (Suite 140 at Block 37) and will be open 10 am to 8 pm Monday through Saturday and 11 am to 6 pm on Sunday.