Prime Minister Narendra Modi addressed the nation on Sunday in the 111th episode of the ‘Mann Ki Baat’ radio programme and spoke about unique umbrellas made in Kerala and their cultural importance in the southern state of India.
Resuming his monthly radio programme after the break for the 2024 Lok Sabha elections, PM Modi talked about the ‘Karthumbi’ Umbrellas that are made in Attappadi of Kerala.
“I want to tell you about a special kind of umbrella. These umbrellas are made in our Kerala. Umbrellas have a special significance in the culture of Kerala. Umbrellas are an important part of many traditions and rituals there,” said PM Modi.
Modi highlighted that culturally significant umbrellas from Kerala are crafted by tribal women in the state. These umbrellas have become popular merchandise, even available in the e-marketplace.
” ‘मन की बात’ में आज मैं आपको एक खास तरह के छातों के बारे में बताना चाहता हूँ |ये छाते तैयार होते हैं हमारे केरला में |”
– पीएम @narendramodi.#MannKiBaat #VocalForLocal@PMOIndia pic.twitter.com/WBNbpMTmHD
— Mann Ki Baat Updates मन की बात अपडेट्स (@mannkibaat) June 30, 2024
“The umbrella I am talking about is ‘Karthumbi’ Umbrellas and these are made in Attappadi of Kerala. These umbrellas are made by our tribal sisters of Kerala. Today, the demand for these umbrellas is increasing across the country. They are also being sold online. These umbrellas are made under the supervision of ‘Vattalakki Cooperative Agricultural Society’. This society is led by our women power,” said PM Modi in Mann Ki Baat.
PM Modi further said that the ‘Karthumbi’ umbrella, from small villages in Kerala, has reached multinational companies. This not only underscores its commercial value for the country but also its role in showcasing our culture to the world.
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