HOPCOMS Mango Mela

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BANGALORE: Marking the advent of the mango season, HOPCOMS has started Mango Mela to facilitate better sale of mangoes. On the ina..

BANGALORE: Marking the advent of the mango season, HOPCOMS has started Mango Mela to facilitate better sale of mangoes. On the inaugural day on Thursday, the event saw the launch of a website and a messaging service to popularise all the activities undertaken by the organisation.
The Mela was inaugurated by Minister for Horticulture and Sugar Industries S A Ravindranath. The website (www.hopcoms.kar.nic.in) and SMS service (Send hopcoms(space)veg and hopcoms(space)fruit to 9243355223 to know the rates of vegetables and fruits) were launched by Minister for Labour and Sericulture B N Bachegowda and MLA R Roshan Baig. Bachegowda said that the event was instrumental in making HOPCOMS marketing facilities more competitive. "Now everyone has a mobile. We must use technology to reach the consumers," he said.

Mango Mela has been put up in all the 248 outlets of HOPCOMS and offers a discount of 10 percent till the end of the mango season. National Informatics Centre has helped set up the mobile and website service to inform consumers about the availability of fruits, vegetable prices and to give out vendor information. ENS