New Delhi: How many of us really remember the ancient stories about the festival Rakhi? In the world of commercialisation, is it fitting to call it a festival of love which celebrates the bond between brothers and sisters. Rakhi is becoming more commercialised with every passing year. The amount of promotional mails your mail box gets is enough to indicate that. Going by a television commercial of a popular chocolate brand, the most exciting thing about Rakhi for a sister is a chocolate box.
Festivals are the best time for online shopping sites to make money. Be it the unique hampers, attractive Rakhis, sweets or chocolates, everyone wants to buy the best for their brothers and sisters. Obviously, these packages are highly overpriced, but who cares its Rakhi after all.
Shopping malls are the best place to get a glimpse of the celebrations in festival season. From watches, chic electronic gadgets to apparels, every store will be packed with people. The hanging decorations with sale written on them help these brands in grabbing more eyeballs. The simplest trick to fool people is to claim how your product is the best possible Rakhi gift ever.
Till a few years back, nobody could think of a gold coin or an investment plan as a Rakhi gift. However, constant advertising by numerous banks have changed people’s perception.
Even jewelers come up with unique ideas on Rakhi. It seems nobody remembers the song 'Behna ne bhai ki kalai pe pyar bandha hai, pyar k do taar se sansaar bandha hai'. With sisters buying silver, gold and even diamond Rakhis for their brothers, Raksha Bandhan is definitely not just ‘Pyar ka Bandhan’. Rather than finding a unique and expensive Rakhi gift for your brothers and sisters, try to spend some quality time with them, probably all that matter the most.
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