Mix health and taste, add dollops of the surprise element and what you get is the first-of-its-kind consumer engagement program by ITC Foods' Sunfeast Farmlite at the Kempegowda International Airport, Bengaluru. The food brand launched its health biscuit segment at the airport in a way that had travelers not only enjoying the delicious munches in the end, but working off some good sweat before the sweet ending.
What Sunfeast did was build a farm inside the airport - complete with windmills and trees, and travelers navigated through the farm to finally reach the baggage section. However, the conveyor belt was not functioning - and the passengers had to manually operate the belt by getting on the exercise cycles stationed next to it.
As curious travelers got on the cycles, the luggage started arriving - and so did a whole box of the Sunfeast Farmlite biscuits that the passengers relished. Not only was this program a quest for their luggage, but one for health and at the same time! Here's the full video -
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