The United States of America (USA) cricket team is set to create history, making their T20 World Cup debut this year. They have earned direct entry into the showpiece tournament as the co-hosts alongside the West Indies. The USA will begin their T20 World Cup campaign on home soil on June 2. They will take on Canada in the inaugural match, to be held at the Grand Prairie Stadium in Texas. Ahead of their much-awaited T20 World Cup debut, Indian dairy giant Amul has announced its partnership with the USA cricket team.
On the back of the collaboration, the company wants to popularise its wide range of dairy products across the American market, earning global recognition. The Gujarat-based dairy firm broke the news of its partnership with the USA national team on Instagram in an innovative way.
The Amul topical, famous for its creative social media posts, once again did justice to its reputation. It dropped an animated illustration featuring the “Amul girl”. She could be seen offering bread and butter to a cricketer donning the USA jersey. The illustration was made in the backdrop of a cricket stadium, with the crowd waving the American flag.
A text on the post read, “Toast the Host. Official Partner of the USA Men’s National Cricket Team.” Expressing excitement about the collaboration, Amul India wrote in the caption, “Amul is the proud sponsor of the USA men’s national cricket team!”
Fans praised Amul for its innovative approach to make the announcement. “Respect for AMUL,” a user simply wrote in the comment section.
Anothersaid, “The target audience shouldn’t belong to the US for this ad.” Another cricket enthusiast branded it as a “proud moment” for India.
Speaking about the partnership with Amul India, Venu Pisike, the Chairman of USA Cricket. said, “We are pleased to have Amul on board as the lead arm sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024. Amul’s extensive track record of sponsoring cricket teams underscores its commitment to nurturing talent, encouraging sportsmanship, and uniting communities globally. Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field.”
Amul’s association with a cricket team is not a new thing. It has previously supported several international teams at ICC events. Amul sponsored the Netherlands in the 2011 ODI World Cup which was hosted in India and Bangladesh. Apart from the USA, Amul will also serve as an official sponsor of the South African team in this T20 World Cup.
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