This Laid-off Marketing Manager’s Unique Video CV Gets A Thumbs Up From Netizens

A woman’s unique approach to presenting her resume is trending. Marta Puerto, a former product marketing manager, recently shared a video in which she demonstrated her skills and work experience in the most entertaining way. Puerto was laid off from her job, which prompted her to enter the job market again. She soon realised that the usual method of applying for jobs is not working for her. She thought an out-of-the-box approach would put the spotlight on her and decided to make a video Curriculum Vitae (CV). Her video’s concept shows that she is ‘marketing’ herself as a product. In one segment of her now-viral video, Puerto seamlessly showcases that she is fluent in six languages. In the end, she directs the recruiters to her website which has her detailed resume.

While Puerto originally posted this clip on Vimeo just three days ago, it is already circulating across social media. Recently an X user shared this video and wrote, “This PMM from Spain got laid off so she made this video to stand out in the job market and I loveeee itttt. It’s broken LinkedIn!” In the comments, many people praised Puerto’s unique approach but also highlighted the dismal state of the job market that is resulting in mass firings and even people with impressive skills and experience are being laid off.

Commenting on the Puerto’s video CV, an X user wrote, “As much as I love this video, I just can’t help but wonder how exhausting the job market is. An entire generation of people can figure out whether it’s good or bad news just by reading the first word(s) of the email. It’s either congratulations or thank you, rest is immaterial.” Another commented, “Imagine laying off someone like this.” Someone observed, “Fluently speaking 5 Romance languages is so crazy – like, how do you not constantly mix things up?”

As per Puerto’s website, marta-puerto.com, “If you’re here because you watched my video, I’m glad it worked!” Puerto’s short bio describes her as a “Creative and collaborative marketer with 6+ years of experience in B2C and B2B. Proactive team player with a get-things-done attitude. Demonstrated ability to work independently in multicultural and fast-paced environments. Experience working cross-functionally with various teams, including product, sales, and marketing.”

It will be interesting to see where Puerto lands after her viral video resume.