Hailey Bieber’s Rhode Phone And Lip Case Are Winning Hearts But There's A Plot Twist

Model Hailey Rhode Bieber is basking in the success of her beauty brand Rhode. Now, the latest offering of her brand is a special phone case that is designed to hold Rhode lip tints on the back. The website describes this product as, “A silicone case for your phone that keeps your lip on hand.” The phone case will be released on February 27. It is priced at 35 USD (approximately Rs 2,900) and comes in Rhode’s signature grey colour. The phone case is only compatible with iPhone 14 and 15 Pro/Pro Max for now.

A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

Hailey Bieber first shared a picture of the phone case in her Instagram post on February 4. A week later, the product was officially announced on Rhode’s Instagram account.

A post shared by rhode skin (@rhode)

There is considerable buzz around the unique phone case. Praising the brand for launching one of its kind product, an X user wrote, “The rhode phone case is literally the best thing ever invented i don’t even have any of the products but i may buy them just so i can finally carry my lipstick around easily.”

Appreciating Hailey Bieber’s marketing skills, an X user observed, “sorry but the rhode phone case is genius. as someone who spends way too much on lip products that i carry in my pockets… to have it attached to my phone instead of loose? yes pls. not buying it tho but i love the idea.”

Another person wrote, “I really love the Rhode phone cases… I quickly fall for good marketing: literally mounting the product on a device that has become almost a physical extension of us, turning the customers into mini billboards. devil works hard but Hailey Bieber works HARDER.”

Rhode fans are urging the brand to the phone case in other variants as well. Making this request, an X user wrote, “Sucks that the Rhode phone case is only compatible with iphones 14 and 15…like what about the previous versions.”

Many people noted that while the phone case seems interesting, the Rhode lip balms themselves were not so impressive. Making this point, an X user wrote, “I actually like the Rhode phone case with the lip balm holder. Shame that the lip balm doesn’t have good reviews cuz I need a new phone case, it would have been cute to have.”

However, not all are stoked about the phone case. An X user described it as ‘ugly’ and wrote, “That rhode lip gloss phone case is so ugly help??? and when you run out of lip gloss then what???”