The quick commerce battle in India is getting a big player in the form of Flipkart which is ready to compete with Swiggy’s Instamart, BlinkIt and Zepto in the market.
Reports this week claim that Flipkart Minutes is being piloted in select parts of Bengaluru, its home region, before it gets a wider roll out in the coming months. The service is available to select users on the Flipkart app for now, and we independently checked for its support but could not find it listed on the platform for us.
Flipkart’s belated entry is a vindication of where the segment is headed. After all, the quick-commerce market has exploded in the past 12 to 15 months, allowing people to buy items off the shelf and get them delivered in under 20 minutes. You even have the option to buy high-end items like the iPhone 15 or even the Sony PlayStation 5 console through these channels.
Early days on Flipkart Minutes seem to come with appealing benefits to get more people to sign up for the service. It seems the platform is targeting Android users in select parts of Bengaluru like Bellandur and HSR for now.
The items are getting delivered in under 16 minutes which is expected but unlikely to prolong as the scale and product catalogue expands over the time. There are free deliveries available for orders above Rs 99 which tends to be the norm with new platforms. You are also getting the option to reject the order after it reaches your doorstep if it has some issues.
However, it seems Flipkart Minutes is adding the dreaded Rs 5 platform fee already, which has helped businesses earn crores in the past few quarters. Zomato’s push with BlinkIt has shown handsome results, while Swiggy is reportedly talking to Amazon and its quick-commerce division running on steroids which pushes the market to newer heights.
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