An app to help users add, track warranties of products bought online

New Delhi: In a bid to ensure consumer safety in the fast-growing world of e-commerce, a mobile application was launched here today for product warranties and help identify the authenticity of deals and dealers.

The app will unlock the power of mobile and digital to establish a direct communication platform between brands and consumers, from which both can derive benefits, said Avishay Pariz, the founder and global CEO of Warranteer.com, the developer of the app.

"After the purchase, the manufacturer disappears from the equation, only reappearing when there's a problem. With Warranteer, we want to transform that entire interaction, unlocking the full power of mobile and digital to create a communication channel between brands and consumers that helps both get more out of the relationship," he said.

Pariz also said that the app can store all the warranty details of various products and then directly establish contact of the consumers with the companies.

The app is already operating in Israel, USA, South Africa and next month it would be launched in China also, he added.

"So, we are already in talks with few big companies in this regard and they have shown their interest in associating with this app to connect with their consumers," Pariz said.

Warranteer.com India's CEO Sumit Lal said that even though we have strong consumer laws in the country but the warrantee system has to be contemporary to the needs of the buyers so as to empower them.

"The Indian market for devices carrying warranties is exploding with the meteoric rise in sales through e-commerce and Omni channel retail. Warranteer as a platform will help create a direct line of sight for the brands to consumers and empower the engagement between them, leading to consumer delight," Lal added.

He said the app creates direct communication channel to the end user, which allows the brand to reduce service centres, time and cost for handling warranty claims.

Warranteer.com is a platform which connects consumers with the companies or manufacturers of the product after purchasing it.

The app can be used by scanning the serial number of the phone and invoice details and save in the app which will verify the dealer and whether the product is under warrantee or not.