After dabbling in Bollywood and Hollywood and unveiling a production house, global star Priyanka Chopra Jonas forayed into beauty business and launched hair care line Anomaly in February this year. The product line drew attention for being one of the few beauty and care brands, which is entirely cruelty-free, vegan and eco-conscious. It was primarily launched in the USA and was featured in US-based retail chains like Target and others.
And now, Priyanka took to Instagram to share a video announcing the launch of the brand in India in collaboration with lifestyle and beauty retail company, Nykaa. It is going to be launching on their official website as well as offline stores across India starting next week.
Also read: Priyanka Chopra Congratulates Sonam Kapoor, Anand Ahuja On Becoming Parents; Sends Kisses to The ‘Little One’
She captioned the post, “It’s only fitting that Anomaly is coming home to India, where the seed for this idea was born so many years ago… with the traditions of a strong haircare routine that was instilled in me. We’ve combined that understanding with our clean, superior formulas that will give you your best hair yet."
In the video, the 40-year-old was seen gushing about the launch scheduled for August 26 and how she is excited to have the product arrive at her home country. She said, “I’m so thrilled to be finally able to share this. My hair-care brand Anomaly is finally coming home to India. I am so excited. This is such a special and important moment for me and the entire team."
Talking about how the hair care line stands for environmental sustainability and healthy living, she stated, “Indian traditions like scalp care to clean fresh hair and the right kind of conditioning… Anomaly has all the right products to suit all hair types. Our bottles are made from 100 per cent plastic trash. Our cans are infinitely recyclable. We spent less on packaging, more on giving you clean, superior formulas that make your hair feel amazing."
On a related note, early this year, the actor-producer-entrepreneur announced that she has embraced motherhood. Along with husband, musician and actor Nick Jonas, she welcomed a baby girl via surrogacy and named her Malti Marie Chopra Jonas. While Priyanka has often shared glimpses of her bundle of joy on social media, she is yet to reveal her face.
On the work front, Priyanka was last seen in The Matrix Resurrections (2021) co-starring Keanu Reeves, Carrie-Anne Moss and Jada Pinkett Smith. She has a slew of Hollywood projects lined up including a romantic drama titled It’s All Coming Back to Me, an action-packed spy series called Citadel, a thriller titled Ending Things and a rom-com, where she will be sharing screen space with actor Mindy Kaling. She will also be headlining filmmaker-actor Farhan Akhtar’s directorial venture Jee Le Zaraa along with actors Katrina Kaif and Alia Bhatt, among other unannounced Bollywood projects.
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