There are some sense memories that all Indian children grow up with. We recognise the heady scent of a ghee ka tadka in dal, our stomachs recognise hing, and our noses know instantly when basmati rice is on the menu.
However, poor quality rice is often what we buy in the name of basmati rice. For many of us home cooks, the sheer variety of basmati rice can be confusing, as can the price. We are often lulled into a false sense of security in buying loose basmati rice (khulla rice) from grocery chain stores, and it’s only when the rice is cooked, that we realise our mistake.
Fortunately, to address this, the Food Safety and Standards Authority of India (FSSAI) has introduced regulatory standards for basmati rice, which have gone into effect from 1st Aug, 2023. These standards stipulate that Basmati rice shall possess natural fragrance characteristic of basmati rice and be free from artificial colouring, polishing agents and artificial fragrances. These standards also specify various identity and quality parameters for basmati rice such as average size of grains, their elongation ratio after cooking, maximum moisture limit, amylose content, uric acid, defective/damaged grains and incidental presence of non-basmati rice among others.
As consumers, this makes navigating the rice aisle a little bit easier. Of course, there are some brands that have never compromised on quality or value. India Gate Basmati Rice has a “No Compromise" commitment to providing 100% pure, high quality and consistency Basmati Rice. India Gate is committed to the best Basmati experience for your family – rice that is clean, free of impurities and pollutants and 100% pure Basmati rice of the best quality and consistency. You know when you’re buying a sealed bag that you’re only buying the best, most aromatic, most flavourful, best quality basmati rice India has to offer.
So the next time you shop, listen to your inner voice. And when your inner voice is confused or unsure, trust the brand that you think of when you think of 100% pure Basmati Rice: India Gate Basmati, because Basmati Rice se no compromise!
About KRBL:
KRBL is the world’s largest & only integrated manufacturer and exporter of Basmati rice. The Company is certified by FSSC 22000 issued by Eurofins, a globally recognized certification.
KRBL Limited is also India’s first, integrated rice company with an extensive supply chain presence and a rich, 130-year history. With processing capacities of 195 MT/per hour. KRBL Limited’s portfolio also includes 14 brands in Rice and a variety of healthy food products like Quinoa, Chia Seeds, Flax Seeds, Brown Rice and a newly launched Low GI Rice. The Company offers its rice under a varied range of brands namely India Gate, Unity, Zabreen, Nur Jahan and many more. Its’s flagship brand India Gate brand is the World’s No. 1 Basmati Rice Brand and is known for its premium quality.
The Company enjoys presence in the domestic as well as in the international markets, like Saudi Arabia, United Arab Emirates, Iraq, Kuwait and Qatar, amongst others.
For more information, log on to https://krblrice.com/.
This is a Partnered Post.
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