A farmer from Raichur, Karnataka named Gudipadu Anjaneya is making headlines for selling 1,800 kg of mangoes in 2 months online. As per Local 18 Kannada, before starting farming, Anjaneya completed his diploma studies and worked for seven years in a private company in Bengaluru, Karnataka.
Now, after earning from a private company for a substantial period, he has engaged himself in horticulture (the science and art of growing fruits, vegetables, flowers, or ornamental plants). He is selling mangoes via an online portal.
Among the varieties sold by Anjaneya to the customers, the prominent ones are Banaganapalli, Mallika and Kesari mangoes. Besides selling it to the customers, the Raichur-based farmer has broadened its scope by putting it up for sale at other places as well. These places include the Mango Fair at the MES Ground in Jayanagar, Whitefield and Lal Bagh. The Raichur native is now not concentrated only in Karnataka, he has extended his operations to the other states also. With the soaring popularity of his business, Anjaneya aims to formulate business relations with foreign countries as well. The tremendous growth in this online business has inspired other people in Raichur to opt for the same.
Anjaneya has to work hard to make great strides in his business. He had to procure the address of the customers online. Following this step, he also had to look for ways to deliver it to their doorstep according to the consumer’s demand.
Before selling mangoes, Anjaneya used to deal in selling Mausambi (Sweet lemon) and lemon and sell them online. His portal was launched by the Karnataka State Mango Development and Marketing Corporation Limited (KSMDMCL) in collaboration with the India Post. This website started taking orders in 2022 for different varieties of the fruit.
As per the KSMDMCL officials, the website has been launched in partnership with India Post, which will deliver the fruits to customers’ doorsteps. Besides pictures and names of the fruits, the website also displays the names and numbers of the farmers who were responsible for the supply of mangoes.
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