New Delhi: Mumbai's much-acclaimed dabbawallahs, have a message for their customers on the World AIDS Day.
The tiffin carriers are packing some food for thought along with the sumptuous food to be circulated across the metropolis.
Besides the usual fare, Mumbaiites will get a red AIDS ribbon with a little message saying 'Dare to Care'.
Five thousand of these men will spread out across the city as they do everyday.
Each of them will deliver the messaged tiffins to over two-lakh people with to mark the World Aids Day.
"We wanted to help in the fight against this terrible disease of AIDS and doing this for our community makes our workers happy," Raghunath Medge, president, Nutan Tiffin Suppliers Trust says.
A Johns Hopkins University initiative, this project on World AIDS Day is being funded by US Aid and AVERT organisation.
The organisers said that reaching out to two lakh people in as intimate a setting as lunch could have been a logistical nightmare but for the dabbawallahs.
"Dabbawallahs work like clockwork. So we had to work on what would be quickest for them to click on. They've been very cooperative and, they gave us a lot of ideas." Sonalini Mirchandani, Country Director, Johns Hopkins University, said.
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