New Delhi: At a time when Indian consumers increasingly look to global brands for lifestyle enhancement products, cosmetics giant L'Oreal Paris could not have asked for a better publicity boon than the wedding of its brand ambassador Aishwarya Rai to Abhishek Bachchan.
Aishwarya, a former Miss World, married into one of India's biggest brands, the Bachchans -- and has been hogging the limelight across the print and visual media for the past few weeks in a free publicity ride that most brands can only dream of.
In 1994, Sushmita Sen and Rai's dual achievements of winning the Miss Universe and Miss World titles led to the emergence of young beauty-conscious Indians with ready money to splurge on cosmetics, which paved the way for players like L'Oreal, Chanel and Estee Lauder to foray into the lucrative Indian market.
Within a short span of the last five-six years, the use of cosmetics by Indians increased significantly with more women and men taking greater interest in personal grooming.
With the demand for cosmetics on the rise, many of the world's popular cosmetics brands have already entered the Indian market and some more have set their sights on the country.
One of the front runners in this list is Face Cosmetics that has identified India as its next target market and is likely to announce details within the next three months.
While announcing its half-yearly report, the company said it expects to arrange for the funds needed for the proposed JV by the second quarter of this year.
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