New Delhi: Mahindra and Mahindra, the Indian leader in utility vehicles and a company with a growing global footprint, crossed a major milestone as its brand mascot, the Scorpio, crossed the one lakh production mark.
Dr Pawan Goenka, President, Automotive Sector, Mahindra and Mahindra said: "Four years after its launch, in financial year 06, we produced a record 33,882 Scorpios; and now we are proud that the 1,00,000th Scorpio has rolled out of the assembly line at our Nashik plant. It is a tribute to the way the vehicle was conceptualised and designed to fit the needs and expectations of the new age car buyer."
The event comes close on the heels of two other significant milestones by Mahindra and Mahindra.
In November, the Mahindra Bolero became the No. 1 utility vehicle in India by hitting volumes of 1,00,000.
In March, M&M launched the All New Scorpio with 43 new features. The All New Scorpio was designed on evolving customer needs.
Customers have given the new Scorpio a fantastic welcome, booking 5000 cars since its launch. Earlier, in 2002, after the launch the Scorpio attracted over 10,000 customers to its dealer showrooms and over 3,000 customer enquiries, resulting in 1000 order bookings.
With the 1 lakh production volumes, the Scorpio added one more benchmark in a success story that started with its launch a little less than four years ago.
In June 2002, Mahindra launched the Scorpio, changing forever the dynamics of the SUV market in India. It not only created a niche for itself in the car-plus segment, but also redefined the expectations of the customer.
The Scorpio set a new benchmark for the industry to follow. A strong engine, urbane good looks and sophisticated interior design made it a darling of urban car enthusiasts.
Dr Pawan Goenka handed over the key of the Scorpio to the representative of the Shirdi Sansthan as a symbolic gesture to mark the occasion at the Nashik plant today.
M&M ascribes this success to a technologically superior product backed by superlative advertising, smart pricing and excellent customer service.
In fact, customer feedback is a tradition that started ever since the idea of the Scorpio was engendered. The Scorpio was developed on the back of five extensive customer surveys before being launched.
The Scorpio redefined the expectations of the customer and set a new benchmark for the industry to follow.
Ever since then, it has been a trendsetter. It continues to be one of the best value-for-money propositions in the segment and continues to offer features that give the customer in this segment almost all the characteristics of a high-end sedan, something no other Indian OE has managed to achieve.
Comments
0 comment