LOUISVILLE, Ky.: After 12 years of leading production of the powerhouse Jack Daniel’s whiskey brand, Jeff Arnett is stepping down as master distiller, the company announced Thursday.
Arnett stewarded the brand’s continued global growth and executed a strategy that expanded the Jack Daniel’s lineup with flavored brand extensions and super-premium products that fetch higher prices part of an industrywide trend in American whiskey production.
As master distiller, Arnett was responsible for overall whiskey-making operations at the famed distillery in Lynchburg, Tennessee. Through the years, master distillers took on another role as leading brand ambassadors to promote their products. Jack Daniels the flagship brand of Louisville, Kentucky-based Brown-Forman Corp. is sold in more than 170 countries.
The company didn’t give a reason for Arnett’s departure. His career at the distillery spanned nearly 20 years and earlier roles included overseeing quality control and the brand’s single barrel program.
Arnett said in a statement that his work at the distillery was an incredible chapter in my life and I look forward to spending some time to think about what the next chapter will hold.
He said it was an honor and privilege” to be one of only a handful of people to have served as master distiller of a brand known around the world as simply Jack.
The distillery said it would have an announcement on Arnetts replacement in coming weeks.
During his tenure, the brand introduced super-premium whiskeys including Sinatra Select, Single Barrel Barrel Proof, Single Barrel Heritage Barrel and the Tennessee Tasters limited edition series.
Several flavored whiskeys launched, including Jack Daniels Tennessee Honey, Tennessee Fire and Tennessee Apple. Arnett most recently turned his expertise toward the crafting of Jack Daniels Tennessee Rye, the first new grain bill from the Jack Daniel Distillery since Prohibition.
Larry Combs, the distillery’s senior vice president and general manager, thanked Arnett for his leadership in carrying on the brand’s long tradition.
He has worked tirelessly on behalf of the distillery and brought with him the creativity and the expertise that makes Jack Daniels the most valuable whiskey brand in the world,” Combs said.
This week, Brown-Forman reported that underlying net sales grew 3% for the entire Jack Daniels lineup during the spirits company’s first quarter compared to the year-ago period.
The company’s other leading brands include Woodford Reserve and Old Forester bourbon and el Jimador and Herradura tequila.
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