New Delhi: Alongside the new MacBook and Watch launch, Apple CEO Tim Cook also announced a price cut for Apple TV by $30 - bringing the price down from $99 to $69.
Also, there will be a new HBO Now channel on Apple TV. HBO's standalone streaming service will launch on Apple devices next month in time for the season premiere of hit series Game of Thrones, a move to reach millions of viewers who do not subscribe to pay television packages.
Starting in early April, HBO Now will be available through the Apple TV box and on iPhones, iPads and the iPod touch. The fifth season of Game of Thrones premieres April 12. The new HBO Now service will cost $14.99 a month.
It will include the network's past, present and future series plus its lineup of Hollywood movies, HBO Chairman and Chief Executive Officer Richard Plepler said at an Apple event in San Francisco.
It is the first time the premium network will be available to people with Internet access who shun traditional TV bundles with dozens of channels. Other media companies including CBS Corp and Dish Network Corp also are taking steps to reach those audiences.
Apple will be the exclusive digital provider of HBO Now for three months. The network also is aiming to convince traditional TV distributors to offer the service as early as April.
The recent price cut for Apple TV may have been prompted by competitively priced offerings from rivlas such as Google and Amazon.
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