'Rath Yatra' Once Again: From Ram to Lok Sabha Polls, BJP to Apply Its Most Tried & Tested Prop
'Rath Yatra' Once Again: From Ram to Lok Sabha Polls, BJP to Apply Its Most Tried & Tested Prop
The ‘Rath Yatra’, which will be flagged off by BJP national president JP Nadda, will be to advertise the achievements of the Narendra Modi-led government

Starting Monday, the BJP will lean on its most trusted electoral vehicle ahead of the Lok Sabha polls – the ‘rath’ (chariot). This time, the ‘Rath Yatra’ will be to advertise the achievements of the Narendra Modi-led government at the Centre.

National party president JP Nadda will flag off the ‘raths’, which will highlight the work done by the BJP government in the last 10 years. While the vehicle remains the same, it has been upgraded with modern amenities like LCD screens, audio systems among others.

Ever since September 25, 1990, when LK Advani embarked on the ‘Ram Rath Yatra’ that began in Gujarat’s Somnath and culminated at Ayodhya, creating an awareness about the Ram Janmabhoomi Movement – the chariot has been the BJP’s favourite mode of transport. But, with time, it has evolved. The new versions have LCD screens, AV system and, in some cases, interactive platforms and ‘selfie’ points.

The raths that Nadda will flag off on Monday will highlight two things – the BJP’s brand of Hindutva, namely Ram Mandir construction or Kashi Corridor, along with developmental schemes like piped water, free housing for the poor, free ration, mediclaim via Ayushman Bharat among others.

On Saturday, the BJP had its mega huddle with all its election incharges and co-incharges in the morning with four smaller meetings later in the evening, specifically for Uttar Pradesh, West Bengal, Chhattisgarh and Telangana. These were focused on the seats that the party lost in these states for the 2019 Lok Sabha polls.

What's your reaction?

Comments

https://terka.info/assets/images/user-avatar-s.jpg

0 comment

Write the first comment for this!