Indian music has been transcending boundaries and music producer Anshul Garg played a huge part in it last year as he teamed up with Shreya Ghoshal and Moroccan singer Saad Lamjarred for the highly successful single Guli Mata under his label Play DMF. The cultural amalgamation astounded the audience and now Anshul and Shreya are reuniting for another global collaboration with their next single Yimmy Yimmy.
The new song features the vocals of Shreya Ghoshal and the French R&B singer Tayc. The music video of the song, choreographed by Piyush Bhagat and Shazia Samzi, stars actress Jacqueline Fernandez, who is originally from Sri Lanka. Thus, the track marks a true global team up and it is all a brain-child of Play DMF’s Anshul Garg. The producer aims to bring to the forefront Indian pop music and amplify it worldwide. To achieve that, he is getting some of the best talents from all over the globe to collaborate with some of the biggest Indian artists.
Collaborating with Anshul, Jacqueline Fernandez says, “Songs have played a huge part in my career and teaming up with Anshul for Yimmy Yimmy is another tick mark on my list. He has such a keen sense of music and it was such an entertaining ride shooting for the song. The vibe of Yimmy Yimmy is so refreshing and energetic and I am sure that the audience will love the song too.”
Talking about this global team up and reunion with Shreya, Anshul says, “Indian pop music scene is at par, if not better, than the global pop music. And I want to push it out there for the world to listen to as much as I can. After the thunderous response we received for Guli Mata, I knew we needed to do something even bigger and that’s how Yimmy Yimmy originated. Shreya Ghoshal is a legend and you can’t just make her sing any song, your product has to align with her level of talent and with Yimmy Yimmy I got another opportunity to do that. It’s so amazing to be associating with Shreya again. She is a powerhouse of talent and I am sure the audience will love Yimmy Yimmy as much as they loved Guli Mata.”
Amit Sharma, Country Manager, Virgin Music Group, India & South Asia said, “Anshul & Play DMF are big picture producers and we saw this result in incredible success with Gulli Mata. It’s now time for another cross-border collaboration bringing the best musical talent together in Yimmy Yimmy. Dance is a proven form of music expression and I’m sure Yimmy Yimmy will showcase that to the global soundscape amply. Virgin Music Group India is committed to working on global collaborations that arise from India, and taking popular Indi-pop music to markets around the world.”
The teaser of Yimmy Yimmy launched today is an upbeat party track that will get the audience on the dance floor, emerging as the party track of the season. The music and lyrics transcend boundaries and have a global appeal. It’s surely going to be on everyone’s playlist.
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