Spanish retailer Mango is set to release the first of four print campaigns to be launched globally for AW16 at the end of August, and has teased a sneak peek of the shoot, starring models Roos Abels and Lexi Boling on the streets of New York.
The campaign, which also ties into Mango's renewed digital push, has been teased on the brand's Snapchat (mango) and Instagram (@mango) platforms with a live broadcast of previously unseen footage from the photo shoot, which also reveals key garments being featured by MANGO during the first month of the upcoming season.
The move is part of Mango's marketing strategy which sees the release of a new print campaign every month in order to reveal the latest trends, and will launch in tandem with its official Spotify channel in late August.
The brand has said the Spotify channel will be updated each season with the songs featured in the Mango campaigns and stores, in order to create its own playlists.
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