Mumbai: Powering a greener tomorrow, India's leading wind power company, Suzlon, has launched a new brand campaign called p.a.l.s. – the Pure Air Lovers’ Society. P.a.l.s. is a movement to emphasize the importance of clean air, while helping to educate people on how to live a more environmentally responsible life.
Identifying the need for a campaign of this nature, p.a.l.s. has already found support from prominent members of society like RJ Malishka, MilindSoman, Gerson da Cunha and Anil Dharker, who are the first p.a.l.s. champions. These champions will be tasked with the responsibility of outlining recommendations and sustaining momentum to ensure the success of the movement.
Speaking on the campaign, Dharini Mishra, Global Head of Brand, Suzlon Group said, "At Suzlon, we want to go beyond our corporate duties and dispel apathy to create social consciousness on environmental change. Working towards this, we initiated p.a.l.s. – a group of environmentally responsible individuals, who not only voice their opinions against the constant threat to our environment, but follow through in their actions. We believe that p.a.l.s. will create a change in attitudes, and eventually actions, to make our air cleaner and environment healthier".
P.a.l.s. aims to remind us that clean air, green open spaces and proper channels of garbage disposal all lead to an improved quality of living. With an extensive national print and TV campaign, the movement hopes to gain traction through online registrations atwww.pals.in.
R Balki, Chairman, Lowe Lintas, the agency that has conceptualized the p.a.l.s. campaign said, "We are proud to partner with Suzlon to create a campaign that is critical and relevant to the times we live in. We believe that the p.a.l.s. movement will resonate with the people of India, educating and empowering them to make choices that have a direct impact on our planet".
The p.a.l.s. campaign will increase in intensity over the coming months with innovative activations and initiatives that aim to drive traffic towards registrations, thereby escalating the magnitude and success of the movement.
If you're a p.a.l., sign up with www.pals.in.
About Suzlon Group:
The Suzlon Group is ranked as the world's fifth largest* wind turbine supplier, in terms of cumulative installed capacity, at the end of 2010. The company’s global spread extends across Asia, Australia, Europe, Africa and North and South America with over 17,000 MW of wind energy capacity installed in 28 countries, operations across 32 countries, a workforce of over 13,000 and revenues of approximately US $4billion.
The Group offers one of the most comprehensive product portfolios – ranging from sub-megawatt on-shore turbines at 600 Kilowatts (KW), to the world's largest commercial 6.15 MW offshore turbine – with a vertically integrated, low-cost, manufacturing base.The Group comprises ofSuzlon Energy Limited and its subsidiaries, including REpower Systems SEin which the company currently holds ~95 per cent share.
The Suzlon Group is headquartered at One Earth, a 10.13-acre campus in Pune, India, powered a 100 percent by renewable energy. One Earth has achieved Platinum-level LEED certification, the highest level of green-building certification.Visit us at www.suzlon.com
Source: *BTM Consult ApS – A part of Navigant Consulting – World Market Update 2010.
About Lowe Lintas:
Lowe Lintas is one of India’s largest and most storied communication groups. It is a wholly owned subsidiary of the Interpublic Group, and one of the star offices in the Lowe + Partners network. Besides advertising, Lowe Lintas India offers its clients, holistic marketing services that include Public Relations, Corporate Identity and Design, Digital Solutions, Direct Marketing and CRM, Rural Marketing, Branded Content, Health Care and Film Production.
Employing over 650 people across eight cities in India, Lowe Lintas is the agency that gave the country its very first Indian television commercial, and is today a household name synonymous with exceptional communication platforms. Lowe Lintas India's client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki, Titan, Tanishq, MRF and new successful partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.
Press contact for the p.a.l.s. campaign:
LinOpinion – The Lowe Lintas Public Relations Division
Gizelle Menezes
Senior Manager
D +91 22 2499 7546
M +91 98191 77293
Investor Relations Contact:
DhavalVakil, Suzlon Energy Limited
Investor Relations, Mumbai
Tel: +91 (22) 6639 3252
E-mail: [email protected]
Punit Karnik
Manager
D +91 22 2499 7637
M +91 99670 37928
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