Snapdeal strengthens its leadership team; appoints Dharmarajan K as Head – Customer Service

India's largest online marketplace, Snapdeal on Wednesday announced that it has appointed Dharmarajan K as Head - Customer Service. In this new role, Dharma will be responsible for furthering the company's efforts towards building world class customer service operations. He will be a part of Snapdeal's leadership team and will lead customer service operations.

Dharma comes with over 15 years of experience in senior leadership roles with expertise in Customer Experience Management, Green-Field Setup and Start-ups across multiple sectors - Ecommerce, Telecom and Financial Services. Dharma has been part of organisations like Etisalat, Bharti Airtel, ICICI Bank and Flipkart.

Prior to his appointment at Snapdeal, he was head of customer service operations at Flipkart where he played a key role in bringing a paradigm shift in customer experience management through process and product innovation, new age service parameters, deep customer insights, people and partner collaboration.

"Customer is at the heart of what we do and providing our customers the best experience is our top most priority. Dharma in his previous roles has successfully built great customer experiences for complex and multi-dimensional organisations. We are extremely excited to have him on board and look forward to working along with him to build world class customer service and thereby, create life changing experiences for our customers", said Rohit Bansal, co-Founder, Snapdeal.

Speaking about his appointment, Dharma said, "Snapdeal is undoubtedly the fastest growing e-commerce company in the country. Over the last 3 years, the company has seen unprecedented growth and is building an most impactful digital commerce ecosystem in the country. The open culture and spirit of entrepreneurship at Snapdeal is truly inspiring, I am very excited to be a part of this dynamic team and be a part of creating best in class customer experience."

Dharma is a well-respected, widely known thought-leader and authority within the customer service discipline and has actively contributed to various customer experience conferences and forums.