New Delhi: The orange cluster buses running in the national capital are soon set to get more colourful with a cover of advertisements. Replicating the idea in buses of cities like New York, London and Paris, ads will initially cover the left and back sides of the buses, and later they be introduced inside.
"In the first phase, wraps ads will only be put up on left and back sides of all cluster buses. In the second phase, we will also cover inside part of the vehicle," a senior official of DIMTS, which runs the 1,200 cluster buses in coordination with the Delhi government, said.
Delhi Integrated Multi Modal Transit System (DIMTS), on behalf of transport department of the state government, has floated tender in this regard, and after selecting company, work on this project will be started. The Delhi Transport Corporation (DTC) is also in the process of selling advertisement space on its buses in a bid to boost its revenues.
"With this project, it will also boost revenue. Besides, the bus's look will also be good," the official said, adding that the transport department will be looking after the advertisement project. According to transport department officials, only those public service vehicles having GPS system installed in them will be allowed to display advertisements.
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