Make sure you have bathrooms. Guests will complain if you don't have bathrooms.
Have desert carts placed around some exhibits, don't put them in one big clump.
Place plenty of benches. Place them on road. Not like the guest can't have a way to go. We get tired, so do the guests.
Food stands and drink stands are key. Guests get angry and upset and leave the zoo if they're hungry.
Place put in trash cans and recycling bins everywhere beside the shops.
You need tables near all food areas. They want to sit and eat.
Have a variety of animals, a few people will come when you have on exhibit, but once you have for then four lots of people come.
Make the cages fit to the animals needs. If it's too small, you must expand it! Guest get angry at you (so do the animals).
Add fountains, playgrounds, and other places for people to go to.
Around the cages, put in things like binoculars, and if you have "Zoo tycoon endangered species" put in sky trams and jeep stations, make sure there are objects on the tour.
Keep all the animals happy and healthy.
Add donation boxes.
Add ATMs.
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