New Delhi: It has perhaps been India’s most enduring dairy brand. From innovative advertising to quality products, Amul has captured the popular imagination and market alike over the past many decades.
Therefore, it comes as no surprise that it has emerged as the leading brand in Asia, according to a survey conducted by the global market research organisation Synotvate.
The research initiated to find out Asia's top 1,000 brands was done in nine markets encompassing China, Hong Kong, Taiwan, The Philippines, Thailand, Malayasia, Singapore, Indonesia and India.
Covering 12 major products and service categories, Synovate interviewed people aged between 15 and 64 years on brand recollection, contribution and impact.
Amul, a brand owned by the 26 lakh milk producers of Gujarat scored on having given the farmers instruments of development and making them work wonders.
The billion dollar Gujarat Co-operative Milk Marketing Federation, (GCMMF) the apex body of 13 district milk producers' unions has been instrumental in making Amul a brand to reckon with, the release said.
Cooperation amongst cooperatives to serve the interests of the milk producers and providing quality products to consumers ensuring value for money has been the backbone of Amul.
This brings a lot of passion and energy in the system which has now been recognised and reported by the consumers through this survey, B M Vyas, Managing Director, GCMMGF said.
GCMMF, which ended 2006-07 with a sales turnover of Rs 4,278 crore launched quite a number of products during the past two years, it added.
(With excerpts from PTI)
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