In a move to revolutionize the driving expirence and provide memorable moments to enthusiasts, the leading car manufacturer Maruti Suzuki has launched a range of experiential and competitive drive events named Rock n Road SUV experiences. During the event, all petrolheads will have multiple opportunities to test their vehicle’s capabilities and meet with the spirit of adventure.
The event has been flagged off from Chandigarh by the company’s senior executive officer of marketing and sales Shashank Srivastava, featuring 14 Maruti Suzuki Jimny SUVs winding their way through scenic mountains up to Kaza, passing through Tabo and covering 539km in 6 days. The journey will be crossed through one of the adventurous spots in Spiti Valley, exploring the hidden or less-known areas of the Himalayan mountains on different terrains.
All About Rock N Roa’ SUV Experiences
Taking about the events, it has been divided into two formats. The first one is Rock N Road Expeditions, where car enthusiasts will have an experiential driving experience, while the other Rock N Road Weekenders will allow them to curate long and short expeditions as per their choices.
The second format will also include an Off-road Championship that has been named Rock N Road 4×4 Masters, under which the company aims to recognize off-roading talent in India.
Here’s What Company’s Top Official Says
Reacting about the same, Srivastava says, “With the ‘ROCK N ROAD SUV Experiences’, we aim to unlock new dimensions in SUV ownership by offering our customers engaging and exhilarating experiences. We understand that SUV owners seek thrill, adventure, and a connect with their vehicles that goes beyond the everyday commute. The ‘ROCK N ROAD SUV Experiences’ is carefully curated to fulfill these aspirations by enabling them to embrace the thrill and capability that comes with a Maruti Suzuki SUV. These unique experiences are a celebration of the passionate community of drivers of Maruti Suzuki SUVs and their love for exploration and adventure.”
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