Road accidents are a leading cause of death in India. As per the road accident report 2016 by Ministry of Road Transport and Highways (MORTH), around 1.5 lakh people lost their lives in road accidents in India. Considering the seriousness of the issue, MORTH has taken an ambitious target to bring down the road accidents by 50% by 2020. Towards this, the government has taken several steps in the four key areas: Engineering (Vehicle, Road), Education, Enforcement and Emergency care.
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After studying the best vehicle safety practices across the world, MORTH has laid down new vehicle safety norms which are at par with safety standards in Europe. With the new safety standard airbags will become standard in all cars. Supporting the ministry’s decision, various passenger vehicle manufacturers are taking steps to improve the safety standards of the passenger’s vehicles.
Continuing the momentum to build safer cars in India, Maruti Suzuki recently conducted a pan-India research with Millward Brown and IMRB (Kantar Group). Both the companies have come up with a survey that throws light on some interesting behavioral trends for not belting up. Using the data from the survey, Maruti Suzuki recently started a social awareness campaign ‘Pehni Kya’ which is projected towards promoting usage of seatbelt while driving.
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We had a conversation with Maruti Suzuki India’s Senior Executive Director RS Kalsi to understand what more the campaign has to offer, his own safety tip for drivers and the three most shocking findings from the research conducted by the Indian auto giant. Here’s how it went.
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