Audi AG is one of the most active participants in employing latest technologies. This, combined with their constant research and development in digitisation has evolved Audi into one of the most respectable brands in the technological world.
Here are the latest features that Audi AG has developed to help better their overall experience.
1. Audi VR experience:
Audi presented the Audi VR experience for the first time at the North American International Auto Show in Detroit in early 2015:
Using this at a car dealership, a sales advisor can figure any Audi model in the device so that customers can virtually experience their dream vehicles wearing a VR headset – with unique and remarkable authenticity and all details.
Also, customers can experience their vehicles in a variety of different environments or virtually dive into specific parts of the vehicle and explore their technical design.
2. Audi Virtual Training Car:
This includes an Audi A4 equipped with a VR headset for the driver. A driving simulation played back in the VR headset that allows the driver to experience in realistic scenarios how the emergency braking assistant, Audi pre sense city, works – in a car that is actually driving.
With this system, Audi dealers worldwide can demonstrate the effectiveness of the Audi assistance systems to their customers convincingly and in rich detail.
3. Virtual Engineering Terminal:
In a recent forum, Audi made it possible to experience Virtual Engineering Terminal which is a touch screen with a diagonal of approximately 1.40 meters (4.6 feet) combined with 65-inch monitor and fed with data from four computers.
The virtual environment currently includes five Audi models: the A4, A5, A8, R8 and SQ7 TDI.
For each of these models, the Virtual Engineering Terminal simulates five production assistance systems: the Matrix LED high beam, LED laser high beam, traffic jam assist, park assist and predictive efficiency assistant.
It is also used to interactively communicate various pre-development projects, such as the construction zone lighting assist or the crossing assist. The user can experience these functions in realistic traffic simulations.
4. myAudi sphere:
Audi location at Munich airport is a digitalization initiative for the brand’s retail networks. Visitors can experience current and future solutions that AUDI AG is developing for use in car dealerships.
This includes a wide range of hardware and software tools within the 700 square meter space such as the exclusive shop-in-shop concept for the Audi Sport line-up, virtual demonstration tools for assistance and light systems and a digitalized consultation suite.
Visitors can also configure their dream Audi and discover it on HD screens in the ‘Customer Private Lounge’.
5. Audi piloted driving:
There have been multiple instances where Audi showcased its piloted driving expertise:
- In the season’s finale of German touring car masters (DTM) in 2014, the Audi RS 7 Sportback, tore around Germany’s Hockenheimring racetrack at up to 240 km/hr – without a driver.
- January 2016 – Audi’s self- driving prototype, ‘Jack’, travelled autonomously from Silicon Valley to Las Vegas and pushed the needle to 130 km/h on the German autobahn. “Jack” exhibits a driving style that is adaptive to the given situation, safe and especially interactive – a research car with social competence.
- Audi development engineer Thomas Muller and his team sent “Lu Ban” and “Kong Ming”, two piloted Audi A7 Sportback prototypes, on a test drive in Shanghai. The electronic systems in the two A7 piloted driving concept models have been specifically adapted to Chinese traffic conditions.
6. Audi Level 3 Safety Checkpoints:
Audi uses a series of safety features to ensure the safety of its users. These features include:
- Driver availability Detection: Confirms driver is present and is active. If not, it brings the car to a safe halt.
- Vehicle ensures that the road is safe for piloted driving by detecting things like lane markings, shoulders, side barriers.
- Sensor and camera redundancy system means the system “sees” in multiple ways.
- Backup systems for steering and braking provide an additional layer.
Timeline for Piloted Driving:
Audi believes that automated vehicle technology should be brought to the market in a disciplined fashion so motorists, regulators and law enforcement treat autonomous vehicle systems with the same confidence and understanding as advanced driver assistance systems.
The timeline on which Audi is planning to advance for the autonomous driving is as follows:
2018 – “Traffic Jam Pilot” – the system will give drivers the option to travel hands-free up to 35 mph, when certain conditions are met - for instance, the vehicle will ensure it is on a limited-access, divided highway.
2020-2021 – “Highway Pilot”– the technology will be similar to that of Jack’s and will offer hands-free driving at posted limited access highway speeds in which the vehicle can execute lane changes and pass cars independently.
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