Mahindra Thar is one of the most popular indigenously made vehicles in India. Back in December 2023, a video went viral, that showed a young boy from Noida urging his father to buy the covered SUV for Rs 700. The Chairman of Mahindra Group, Anand Mahindra had also reposted this video on X. Now a month later, the young Thar enthusiast got a once in a lifetime opportunity to get a special tour of a Mahindra plant in Chakan near Pune. Anand Mahindra shared a video that documented Cheeku’s visit to the plant and how he saw the fascinating SUV making process. During his trip, Cheeku got to take a ride in the red Mahindra Thar and also received its miniature replica as a souvenir.
While sharing this clip, Mahindra wrote, “CHEEKU goes to CHAKAN. From a viral video to a real-life adventure…Cheeku, the young Thar enthusiast, visited our Chakan plant, bringing smiles and inspiration with him.” He added, “I’m hoping it also prevents him now from asking his Dad to buy him a Thar for only ₹700!” Mahindra also thanked Asha Kharga, the Chief Customer & Brand Officer and team Mahindra Auto members “for hosting one of our best brand ambassadors!”
CHEEKU goes to CHAKAN.From a viral video to a real-life adventure…Cheeku, the young Thar enthusiast, visited our Chakan plant, bringing smiles and inspiration with him.
Thank you @ashakharga1 and Team @mahindraauto for hosting one of our best brand ambassadors!
(And I’m… pic.twitter.com/GngnUDLd8X
— anand mahindra (@anandmahindra) February 1, 2024
This post has gathered over 2.9 lakh views and over 8,000 likes. Commenting on it, an X user suggested, “Would love to see a Thar Advertisement with Cheeku… With the tagline “Ab to Cheeku bhi samajh gaya, Aap kab samjhoge?” (Starting with someone asking Cheeku what’s the best SUV etc.)” A person observed, “Looks like Cheeku is driving more attention than your latest model! Better watch out, he might steal the show with his charisma and Thar-tactic moves!”
An account remarked, “Best part of the video is a conglomerate corporate doing a non-corporate thing and most imp allowing kids to roam like a kid, in a non scripted form, loved to the heart, never heard of any owner doing such act, salute u sir.” An X user wrote, “What a lifetime memory for Cheeku !! I am sure along with a Brand Ambassador, you have a future customer in Cheeku. All the best to both Mahindra Auto & Cheeku along with his parents.”
The Mahindra Thar comes in 17 variants. Its most affordable model is priced at Rs 11.25 lakh and its top model retails for Rs 17.20 lakh.
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