Indian munchies, especially Lay’s, is loved by every generation and it has become a go to snack option for various occasions. However, a LinkedIn user, Abhishek Prabhu, recently expressed dissatisfaction with Lay’s current flavours line up. In an interesting move, Prabhu suggested an innovative idea to the company by sharing AI generated Lay’s packaging featuring unique Indian flavours that would satisfy everyone’s taste buds. Through his post, the user claimed there are various food items in India, extending beyond the classic masala taste. Adding the flavours of local food in the chips will help people around the world to explore various delicacies of the county.
Among all the flavours, the user proposed, flavours such as Dhokla, Shahi Biryani, Pahado Wali Maagi, Chole Bhature, Vada Pav, Mysore Masala Dosa, Butter Chicken and Onion Pakora. Sharing the post, Abhishek wrote, “Ever noticed how the ‘India’s Magic Masala’ flavour in Lays is a bit… well, general? India’s culinary scene is much more than a single masala & I couldn’t help but think we’re selling our culinary heritage short with such a broad brushstroke. So, I’ve been playing around with the idea of reimagining these regional flavours for a global audience. Imagine a snack range that’s not just ‘Indian Masala’ but a spectrum of India’s culinary diversity.”
Reacting to the post, a user wrote, “Lays never stops to impress.”
Another shared, “Can’t wait for LAYS to see this post and make these flavours.”
“Amazing imagination and ideas,” a comment read.
An individual wrote, “That’s actually crazy.”
A user asked, “Please sab karo, lekin meri biryani ke sath kuch nahi karna.”
Earlier, Lay’s decision to revamp its iconic Magic Masala flavours sparked uproar among consumers. The situation escalated when content creator Zervaan Bunshah shared his sadness on Instagram regarding the company’s adjustment to the flavours. Bunshah’s viral rant struck a chord with many individuals and left social media in splits. Responding quickly to the viral video, Lay’s social media team assured Bunshah and the concerned audience that the original Magic Masala flavour would return shortly, claiming that the current version was introduced for a temporary period. Tagging the company in the caption, Bunshah wrote, “MAGIC MASALA? MORE LIKE TRAGIC MASALA.”
A post shared by Zervaan J Bunshah (@bunshah)
Later, the company responded to the public demand by reintroducing their original flavours chips. As a gesture to acknowledge the impact of content creator Zervaan Bunshah’s viral video and his influence on the community, the company went a step further. Lay’s came up with a limited edition packets featuring Zervaan Bunshah’s picture.
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