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GoPro reportedly hired J.P Morgan Chase a few months back to help it find a potential buyer. The financial services firm had also helped GoPro at the time of its initial public offering back in 2014. As per reports, the ongoing discussions regarding the potential sale of the company are being held behind closed doors right now and as of now, there are no talks currently active with any potential buyer.
“No sale is assured," said the people linked with the reports. It is also not sure if there is any interested buyer for the company as of now.
"If there are opportunities for us to unite with a bigger parent company to scale GoPro even bigger, that is something that we would look at" GoPro CEO Nick Woodman had said earlier as per a CNBC report, hinting at a potential sale or a partnership that the company is looking forward to. GoPro does plan to remain independent, however.
In another big announcement, GoPro had revealed that it will be cutting down on 20 percent of its workforce, following a weak holiday season sales. This also resulted in a 19 percent share dip of the company on Monday.
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