Salman Khan Blames Discounted Prices For Kisi Ka Bhai Kisi Ki Jaan Debacle: ‘Ek Toh Acha Karo…’

When Salman Khan’s Kisi Ka Bhai Kisi Ki Jaan hit theatres in April this year, the film left a large section of the audience disappointed. The movie did not get great reviews from the audience and failed to leave a mark at the box office. It earned Rs 182.44 crore at the worldwide box office. Over eight months after the film’s release, Salman Khan has now opened up about its box office debacle.

In a recent interview, Salman Khan talked about Kisi Ka Bhai Kisi Ki Jaan not performing well at the box office and argued that it failed because of discounted prices. “When these films were released, people were not going to theatres. Moreover, we didn’t do blockbuster prices, we were going for popular prices. Our box office numbers were lower in those films but we focused on saving the audience’s money. How much did you watch Tiger 3 at? Rs 600, 1000?” Salman said in a roundtable interview as quoted by Indian Express.

“For Kisi Ka Bhai Kisi Ki Jaan and Antim, our prices were not over Rs 250. Ek toh acha karo bhai. Humare number kam aa rahe hai, lekin audiences ka paisa bach raha hai (We earned less, but we saved the audiences money in that process. We did a good deed). If Kisi Ka Bhai Kisi Ki Jaan would have released today, the numbers would have been a lot more than what they were,” the actor added.

Salman Khan is currently enjoying the success of Tiger 3. Released on November 12, the film is now inching close to the Rs 300 crore mark at the box office in India. In this regard, Salman also talked about tasting success and how he feels it is “important to get the bitter taste of failure”. “I don’t taste success at all. I think success has made more failures than failure itself. What is important is to get the bitter taste of failure, so that it gets you to work your best. Sometimes, to succeed, you have to change everything about yourself. You have to work harder, be more sincere, more dedicated, more motivated. Failure is something we all have gone through and anybody who has made it after that is the real winner,” he said.