Dhruv Kapoor’s Spring ’25 collection takes us on a nostalgic journey to a time when plush toys brought comfort and fictional stories shaped our dreams, helping us define our future aspirations. Showcased at Milan Fashion Week on June 17th, the collection reflects childhood inspirations that propel us forward, free from fear and societal conditioning. It highlights the underlying truths in fictional concepts—unfiltered, unbiased, and full of joy. In a candid conversation, Kapoor shares the vision behind this enchanting collection.
Question 1: What is the inspiration behind the new collection?
Answer 1: Spring’ 25 traces a person’s journey from childhood to adulthood. The play on then and now is enhanced by delightful visuals of giant and petite; raw and tailored; sophisticated and rugged, all with the undertones of a nostalgic romance. The result is a balanced collection where childlike rebellion evolves into a matured understanding of ourselves and the world around us.
Question 2: How have you balanced the playful, childlike aspects with modern fashion trends?
Answer: Mostly by revisiting and reimagining memories for the new world. The collection plays as a conversation between multiple versions of ourselves- past, present and future. We have planted multiple triggers in the collection that would produce a mix of memories- from the color schemes, odd pairings and the red bunny that defines the love we shared with our plushies. My favorite part was reimagining scrapbooking into new stories as engineered prints on a variety of pieces.
Question 3: Can you describe the creative process behind developing this collection?
Answer: Spring’ 25 explores a contemporary world formed by memories, oscillating between adolescence and future states. My team and I played with a list of memories (mostly the 90s) by reimagining them under an evolved lens- melding the childlike impulse with our current matured understanding of ourselves and the world around us. The design process digitized hand-drawn doodles and graphics into refined prints and embroideries where the elements of duality come forth through materials, colors and shapes. A message to stress that we’re constantly building ourselves by way of borrowing from the past in order to optimistically dive into the future as the best version of ourselves.
Question 4: How did you approach the challenge of blending nostalgia with contemporary fashion?
Answer: It is always exciting to discover that point of union between two polar concepts. The current offering explores the point of union between memories from the past and the future, then vs now- how would we redo things from our past with our current evolved state of mind. When you think over this, the options are countless and some are simply magical. The underlying idea was to restyle memories of the past to our future versions.
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