India’s domestic tourism sector is experiencing a renaissance, driven by a collective yearning to explore the country’s diverse landscapes, cultural richness, and tranquil destinations. As the travel appetite of Indian tourists shifts from traditional hotspots to more secluded, meaningful, and immersive journeys, the country’s hospitality industry is embracing this transformation with tailored offerings and services.
Vishal Vincent Tony, Managing Director, Ayatana Resorts, highlights the growing demand for off-beat destinations and wellness retreats, reflecting the evolving mindset of today’s traveller. “The increasing urge to explore off-beat places and looking for more meaningful experiences are enabling travellers to plan tranquil wellness retreats, culturally rich escapades, etc. these days,” explains Tony. Ayatana Resorts, which operates peaceful getaways in Coorg, Ooty, and Goa, has aligned its offerings with the shift towards remote, quiet, and luxurious escapes. Tony emphasizes that travellers are no longer just seeking vacations, but are in search of the “beyond vacation experience”—a deeper, more immersive connection with nature, culture, and relaxation.
There has been a surge in demand from travellers who appreciate cultural preservation and personalized relaxation therapies. As Tony observes, “The future of domestic travel in India looks highly promising, and we take immense pride in contributing to elevate guest experiences through our geographical setting, localised touch in services offered, preservation of cultural heritage of distinct communities, and other relaxation-therapy efforts.”
Meanwhile, Shweta Jain, Chief Sales & Marketing Officer, The Leela Palaces, Hotels, and Resorts, underscores the broader factors driving India’s domestic tourism boom. “In recent years, we’ve seen a significant rise in domestic travel, driven by a combination of factors such as improved infrastructure, growing interest in exploring local cultural destinations, and a shift in consumer behaviour post-pandemic,” she explains. This shift in consumer behaviour reflects a broader trend towards meaningful and experiential travel, with many Indian tourists rediscovering their own country’s rich heritage and diverse landscapes.
Jain points to the revival of religious and spiritual tourism, with destinations like Ayodhya and Tirupati witnessing a high footfall, and the rise of wellness tourism as evidence of this shift. “Indian tourists are increasingly seeking meaningful and immersive journeys,” she adds. The Leela, with its strong focus on luxury and bespoke experiences, is well-positioned to cater to this demand. The brand offers curated ceremonial rituals, sustainability initiatives, and unique dining experiences, all supported by their signature Leela Palace Services, which includes a personalized butler service. As domestic tourism grows, Jain sees immense potential in further expanding their offerings and supporting the sector’s sustained growth. “With domestic tourism on the rise, India’s hospitality industry is poised for significant growth,” she states confidently.
Properties are seizing the opportunities presented by India’s burgeoning domestic travel market. From luxury escapes in the serene hills to the curated, culturally rich experiences, these hospitality leaders are crafting experiences that go beyond the typical vacation. As travellers increasingly seek deeper connections with their destinations, brands are positioning themselves at the forefront of India’s domestic tourism revival, setting the stage for a promising future.
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