Hyundai's Unique 'Youth Anthem' Crosses 10 Million Views

Hyundai Motor India Ltd. has created a lot of buzz with the release of its music video ‘Drive Mein Junoon’ which has crossed 10 Million views on YouTube now. The music for this innovative video is exclusively composed using 118 sounds of the Elite i20 and the video features India’s music youth icons - Arijit Singh and Clinton Cerejo. This youth anthem is the fastest ever music video to reach the 10 million views mark in the automobile category in India.

The “Drive Mein Junoon" music video has struck a chord with the youth generating positive conversations. The youth anthem is exclusively available on ‘Hyundai India’ YouTube channel.

Commenting on the success of ‘Drive Mein Junoon’ video, Mr. Rakesh Srivastava, Sr. Vice President, Sales & Marketing, Hyundai Motor India Ltd said, “We are delighted with the appreciation that the music video has received by recording over 10 million views. Hyundai as a youth centric brand constantly endeavours to connect with the youth through innovative content and form a lifetime association."

General Manager and Group Head – Marketing, Mr. Puneet Anand, added: “the success of Drive Mein Junoon is a benchmark in unconventional and innovative marketing. Hyundai will continue to engage with the youth through such innovative initiatives in the future to add ‘Brilliant Moments’ to the viewers".

Key celebrities from the Film industry also appreciated the innovation of the campaign including Mr Shah Rukh Khan, Corporate Brand Ambassador, Hyundai Motor India Ltd said on Twitter, “How cool is this. Well done @HyundaiIndia for an amazing track #DriveMeinJunoon, I just added it to my playlist."