New Delhi: The makers of 'The Dirty Picture' are leaving no stone unturned to promote the film. A horse racing event called 'The Dirty Picture Race' is going to be organised in the Mahalaxmi Race Course in Mumbai on November 20. The heroine of the film Vidya Balan and the director Milan Luthria will felicitate the winners.
The film has an important scene where Reshma, Vidya Balan's character in the film, attends a horse racing and this is the reason the makers decided to integrate the film's marketing with an actual horse-racing event.
Vivek Jain, one of organisers said,"Racing is about lifestyle and associating with a good upcoming Bollywood film is part of our menu to make racing days more exciting for the racegoers. There is an increasing fit between sports and stars, and racing is no exception."
The director of the film Milan Luthria said,"Being a horseman who's raced horses and competed on them myself, the pounding of hooves is the only thrill remotely close to Vidya setting the pulse in The Dirty Picture. One of the stellar sequences in the film is Vidya backing a long shot and beating Naseer's character's favourite, akin to the racing sequence in Once Upon A Time... with Sultan and Shoaib."
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