New Delhi: If Shah Rukh Khan's romance on television or his un-masterly gestures of giving body massages to contestants left you puzzled as to what he was up to, King Khan has a clear answer to this. "I am trying to make it ( Kaun Banega Crorepati ) more light-hearted," he would tell you.
King Khan knows too well that, given his chatty image and his propensity (or should we call it penchant) for glib, he can ill-afford the pregnant pauses of Big B, which had brought in an aura of awe and academic gravity to the show.
So, SRK wants to capitalise on his own assets and bring in a transition there even though he has tried to ape Big B endlessly in every other aspect – from his efforts to build suspense after a question is answered, to the way he interacts with the contestants and their companions, to the way he carries out the ‘fastest finger fast’ part and so on and so forth.
For a moment, it gives a feeling as if the producers are more interested in SRK’s presence on the show rather than his performance. Or else, why would someone try to pack new wine in old bottles.
"We are trying to make it more light-hearted, more approachable so that it would be a fun for everyone to watch," SRK now says. So, in his effort to be friendly, SRK won't mind giving body massages, romancing with young contestants and even dropping a naughty hint here or another there.
It is all right in modern television till the time purists cry foul, saying the show may have lost focus of the numerous young audience that it once boasted of.
Now, if that is one of the reasons why TRP ratings showed a decline for KBC III from 5.3 to 3.5 in the first four days since its debut on Monday, Star Plus is yet to find out.
But the decline is real. Quoting aMap data, Economic Times reported on Friday that Star Plus’ big gamble Kaun Banega Crorepati with King Khan started off on a steady note, but has since shown signs of slipping barely three days into the week.
In fact, aMap data showed KBC III has witnessed a steady decline from episode on episode. While the show initially got off to a good start with a 5.3 television rating (TVR), almost doubling its channel share in the 9 - 10 pm slot, the second episode saw the show plummet to 4.8 TVR. The third day saw a still steeper decline in ratings, with the show garnering only 3.5 TVR.
Star has rubbished these figures though. "We do not subscribe to aMap ratings, and will wait for the TAM ratings to judge the performance of the show," a Star spokesperson told the newspaper.
King Khan also says he is happy with the response to the show. "I am very happy. Everyone has worked hard on the show. The show has achieved 50-60 per cent of its target and would make more progress in the days to come," he claims.
Khan is also excited about his TV romance. "One lady has approached me while another has said that she does not like me," he says about the "exciting responses" that he is getting from the participants in the show.
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