New Delhi: Watching a movie isn't going to burn a hole in your pocket any more.
On Thursday evening, Moser Baer launched its range of low-priced DVDs and VCDs in the Capital.
As expected, the Bollywood glitteratti was present to promote the endeavour.
So what do they have to say about Hindi films being available at prices as low as Rs 28 for a VCD and Rs 34 for a DVD?
“I’m planning to make a collection of my parents’ old films which were only available on tape earlier. I will gift it to them,” said actress Esha Deol.
“This is phenomenal. As an artist, I’m happy that creativity, good cinema, some bad as well, will be able to reach people who have not been able to get it till now,” said actor, Rahul Bose.
And a nosedive in prices is bound to bring down piracy as well.
“We are not competing with piracy or any other video company. Our objective is very simple: take DVD, VCD to Indian households at a price that will delight them,” said CEO of Moser Baer Entertainment Division, Harish Dayani.
(With inputs from Shalini Sen)
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