San Francisco: Online retail giant Amazon.com has joined the price war of e-book readers, and has slashed the price of its popular Kindle reader by more than a quarter.
The Kindle is available at a new price of $ 189, down from the previous $ 259, Xinhua reported citing a statement released by Amazon.
Amazon's move came hours after Barnes and Noble, the largest bookseller in the US, slashed the price of its 3G Nook e-book reader from $ 259 to $ 199. Barnes and Noble also introduced a Wi-Fi version of Nook which is priced at $ 149.
Amazon said it will continue to offer free 3G connectivity for Kindle with no monthly fees or annual contracts.
Amazon sells another e-book reader called Kindle DX, whose price has remained unchanged at $ 489 since it was unveiled in May 2009.
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