Tesla Motors Hits Speed Bumps in Race to Conquer Auto Market
Tesla Motors Hits Speed Bumps in Race to Conquer Auto Market
Tesla misses sales target, and it isn't the first time.

Tesla Motors' goal of shaking up the automobile industry has hit a fresh speed bump as disappointing car production suggests a longer wait before it reaches profitability.

Already facing questions over a fatal crash involving its self-driving system and a controversial proposed merger with ailing solar power firm SolarCity, Tesla has now slashed its 2016 delivery targets after second-quarter output lagged behind expectations.

Tesla delivered just 14,370 vehicles in the second quarter, below the 17,000 originally forecast, according to figures released. As a result, Tesla trimmed its full-year delivery forecasts to 79,000 from the prior range of 80,000 to 90,000. The revised targets further cloud the record of Tesla and its founder Elon Musk, who has vowed to remake America's roads by mainstreaming the electric cars.

Earlier this year, Musk announced an ambitious goal of producing 500,000 electric cars a year by 2018, which would take in from being a niche producer of luxury sedans to a mainstream competitor in the auto industry.

"While we are modestly disappointed by the number, we are not shocked," said a note from Deutsche Bank. "This is not the first time Tesla has missed an aggressive target."

Deutsche Bank had projected that Tesla would generate a modest profit in 2016. But it now sees another loss following the disappointing deliveries. "We are not sure whether Tesla has overcome production challenges," Deutsche said.

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