Maruti Suzuki, India's largest car maker, is celebrating the 1 million mark of its Dzire brand. After a grand event at Gurgaon's Ambience Mall, the celebrations have moved to Mumbai where another mega event is scheduled to take place on August 22 and 23rd Aug. The next installation will take place at Inorbit Mall in Malad, Mumbai.
The first installation was at Gurgaon on August 1 and 2 by Gopal Namjoshi which was a huge success with a large number of nymber of people attending the event. The sweetest installation was created using 1,00,000 chocolates.
Dzire celebrated its sweet success by creating the sweetest installation & distributing chocolates. They also distributed sweets in selective flights on the August 17 and in selective cinemas on August 8 and 9.
It has been a long and exciting journey for the car, which made its debut in 2008. During its seven-year-old journey, Maruti Suzuki Dzire not just bagged some prestigious awards like India Design Mark's Good Design Award, it also became the 15 millionth vehicle to be rolled out by the oldest Indian car maker.
Over the years, Dzire has emerged as one of the most desirable and aspirational cars in the country.
And to celebrate the one-million mark, the company has come up with a unique campaign that customers will be able to savour. The company will send out edible direct mailers to Dzire owners.
The company's campaign is literally a 'sweet' one to create consumer curiosity and jolt customers out of an existing routine.
(This article is an advertorial)
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